Constructive conceptual analysis
How Lark thinks before it builds.
These are transparent, non-client-specific studies of common customer journeys. They demonstrate decisions and trade-offs without inventing commissions, endorsements or results.
01
Conceptual experience teardown
Photographer booking teardown
A constructive, non-client-specific teardown showing how a photographer can move from Instagram discovery to a qualified enquiry, deposit and confirmed shoot.
↗02Conceptual commerce teardown
Restaurant direct-order teardown
A constructive analysis of common restaurant website friction between menu discovery, branch selection, ordering and reliable fulfilment.
↗03Conceptual booking teardown
Salon booking teardown
A constructive salon booking-flow teardown covering service selection, staff, location, deposits, reminders and rescheduling.
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