Lark field notes
Better digital decisions in the AI era.
Building is faster than ever. Knowing what deserves to be built is not. These guides help founders and brand teams define the right problem, choose the right system and work with digital partners more intelligently.
Problem-first library
Searching from a real operational problem?
Explore focused guides for Instagram bookings, deposits, no-shows, double-booking, restaurant ordering, quotation automation and deciding whether a manual process deserves software.
Open the operational guide library →Ten useful guides
Answers before the proposal.
Decision framework
Website vs app vs business system: what should you build?
Choose the right digital format from the user, task, data and workflow—not ambition alone.
02AI & digital strategy
AI Can Build Websites. What Do Humans Still Need to Decide?
AI can generate interfaces and code quickly, but a useful website still depends on business judgment, customer understanding, system decisions and accountable implementation.
03Hiring guide
How to Choose a Web Designer or Developer in the AI Era
A practical framework for choosing someone who can understand your business, make sound product decisions and implement a reliable digital experience.
04Project planning
How to Write a Website Brief That Produces Better Work
A website brief template focused on business outcomes, users, journeys, evidence, constraints and acceptance—not a premature list of pages.
05Pricing guide
How Much Does a Website Cost—and What Changes the Price?
Understand the factors behind website pricing, what a quote should contain and when a USD 500 starting project is realistic.
06Comparison
AI Website Builder vs Custom Developer: Which One Fits Your Business?
A balanced comparison of AI website builders and custom development based on speed, differentiation, integrations, ownership and business complexity.
07Business systems
Seven Signs Your Business Needs a Custom Online System
Recognise when spreadsheets, messages and disconnected tools have become an operational problem worth solving with a custom portal or workflow.
08Apps & products
How to Plan an MVP Without Building the Wrong Product Faster
Plan a minimum viable product around a testable user outcome, explicit assumptions and evidence—not the smallest possible pile of features.
09Commerce & booking
Ecommerce and Booking System Checklist Before You Build
Plan products, availability, payments, policies, notifications, operations and failure states before commissioning an ecommerce or booking experience.
10Website strategy
Website Redesign or Rebuild? How to Make the Right Decision
Decide whether to refine the current website or rebuild its structure and technology by auditing content, journeys, performance, integrations and maintainability.